Est. Portobello · 2025

Fresh sugar cane, pressed in front of you.

Sugar cane juice with fiery ginger and zesty lime. Rooted in Caribbean tradition, pressed in London.

The Sweet Like Cane stall under a green gazebo, with cane stalks and the press on the counter and Jordan and his dad behind it
Launch day at the stall, March 2025.

Our story

It started with a press and a stack of cane.

A move to a plant-based lifestyle led Jordan King-Burrowes back to a drink loved across the Caribbean, Africa and Asia: fresh sugar cane juice.

In March 2025 we opened our first stall at Portobello Market, with Jordan’s dad by his side. People stopped, tasted and came back, and we regularly sold out.

Every cup is pressed to order from whole sugar cane, so you can watch it happen.

Jordan laughing behind the counter at the stall
Jordan King-Burrowes, founder.

What goes in

Three real ingredients.

Nothing artificial and naturally vegan.

Sugar cane

Whole stalks, pressed to order through our cane press.

Ginger

Fresh root for warmth and a little fire.

Lime

A squeeze of zest to lift the sweetness.

≈ 18 cups from every 10 kg stack of cane, pressed on the spot.

The drinks

One drink, done properly.

Our first season

Portobello Market, March to August 2025.

Strangers stopped to watch the cane go through the press, tried a cup, and came back the next Saturday. We regularly sold out.

26market days
600+card sales alone
0refunds
Customers stopping at the stall to look at the bottles and prices

What’s next

From Portobello to Morogoro.

We are growing our own cane with family in Morogoro, Tanzania, so we can bring Sweet Like Cane to more markets, shops and bars.

London

Pop-ups and events across the city, then shops, delis and bars.

Morogoro, Tanzania

Family-grown cane, and premium cane juice for hotels and visitors.

Bottled

A bottled Sweet Like Cane for the shelf. Coming soon.

Book us · Stock us · Say hello

Want fresh cane at your event?

Weddings, festivals, office days and pop-ups. Or stock Sweet Like Cane in your shop or bar. Email us and we’ll get back to you.

Pop-ups and events across London Sweet Like Cane Ltd